Women beware: Madison Avenue is targeting YOU this month of May: you like pink, you count calories, yet you obviously need to pleasure yourself with more than just chocolate.
First, we hear about the new pastel laptop called Della, which is somehow specially designed for the woman who wants to count calories or find recipes–unlike “regular” laptops, I presume. Like some of those responding to Jill at Feministe, I actually like the idea of a pink or purple laptop (my current steel-gray Dell is serviceable, but hey, it doesn’t really make me smile in the morning), but it’s the marketing to women as ditzy-broads who don’t worry their silly little heads about actual working on a computer that is the horror of the whole campaign.
Then there’s the new Fling candy bar, marketed to women: it’s wrapped in hot pink and shaped, get this, like a finger, so, well, you know, women can USE it. The tag lines in the ad include “Pleasure yourself” and “Naughty, but not that naughty.”
Again, I adore most chocolate, hot pink wrappers don’t bug me, and I suppose MOST candy bars have a long shape (Reeses Peanut Butter cups excluded–though I suppose we can sexualize those yummy, creamy cups, too), and I’m looking forward to actually tasting this new candy since I, like the Bow Wow Wows, want candy (and what fun to test if it lives up to its promise). Actually, as a woman I prefer the blatant appeal to my desire for hot sex than an appeal to my somewhat less passionate desire to collect recipes.
But really, what’s going on here?
Update: Bitch Magazine has more info on Fling, including a link to the ad.